Frequently asked questions

A content experimentation platform: for every topic, it writes three distinct article variants, scores each with a 14-signal SEO assay, and helps you publish the winner.

A normal AI writer gives you one draft and no way to judge it. The Lab gives you alternatives plus an objective score, so the decision to publish is based on evidence rather than a feeling.

They follow different editorial angles from the brief stage onward — for example a how-to, a data-led analysis and a contrarian take — so structure, examples and argument all differ, not just wording.

Fourteen signals in four groups: search intent match, structure, readability and originality. Each variant receives a 0–100 score with a per-signal breakdown.

The production platform generates in English, Spanish, French, German and Portuguese, with more languages on the roadmap. The demo tool on this site generates English with language notes.

Yes. You own the content you generate and can publish it anywhere, for any client, on every plan including Free.

Search engines rank helpful content regardless of how it was drafted. The Assay exists precisely to push drafts toward the qualities that perform — and we always recommend human review before publishing.

On Professional and Agency plans you connect WordPress or Ghost from settings; winning drafts are pushed with headings and meta description intact. Every plan supports Markdown and .txt export.

Your briefs and drafts belong to you and are never used to train models or shared with other customers. See the Privacy Policy for full details.

From your dashboard, in two clicks, anytime. Access continues to the end of the paid period and your documents remain exportable afterwards.

Agency plans include a dedicated support manager who helps set up client workspaces, guardrails and reporting in your first week.

No. It runs entirely in your browser, saves history to your own device via localStorage, and sends nothing to a server.