Free
Try the Lab
$0 /mo
No card required
- 10 experiments / month
- 2 variants per experiment
- Assay score (basic)
- 1 user seat
- Community support
- Export to WordPress
- Team workspaces
Pricing
Simple plans, honest limits
Every plan includes variant synthesis and the Assay. Prices are in USD; annual billing saves at least 20%. Cancel anytime from your dashboard.
Starter
Solo bloggers
$19 /mo
Billed monthly
- 50 experiments / month
- 3 variants per experiment
- Full 14-signal Assay
- 1 user seat
- .txt / Markdown export
- Email support
- Team workspaces
Professional
Growing content teams
$49 /mo
Billed monthly
- 250 experiments / month
- 3 variants per experiment
- Full 14-signal Assay
- 3 user seats
- Export to WordPress & Ghost
- Headline A/B suggestions
- Priority support
Agency
Agencies & publishers
$129 /mo
Billed monthly
- 1,000 experiments / month
- Up to 5 variants per experiment
- Full 14-signal Assay
- 10 user seats
- Client workspaces & white-label reports
- All export destinations
- Dedicated support manager
Compare
What's in each plan
| Capability | Free | Starter | Professional | Agency |
|---|---|---|---|---|
| Experiments / month | 10 | 50 | 250 | 1,000 |
| Variants per experiment | 2 | 3 | 3 | Up to 5 |
| SEO Assay | Basic | Full | Full | Full |
| User seats | 1 | 1 | 3 | 10 |
| Headline experiments | — | — | Included | Included |
| CMS publishing | — | — | WordPress · Ghost | All destinations |
| Client workspaces | — | — | — | Included |
| Support | Community | Priority | Dedicated manager |
Billing questions
The fine print, in plain words
One topic run through the full loop — all its variants and its assay together count as a single experiment, no matter how many variants your plan generates.
No. Limits reset on your monthly billing date. If you regularly hit the ceiling, annual Professional is usually the better value.
Yes. Upgrades apply immediately with a prorated charge; downgrades take effect at the next billing date.
If the product isn't right for you, contact us within 14 days of your first paid charge for a full refund.